Skip to main content
USNI Logo USNI Logo USNI Logo USNI 150th Anniversary
Donate
  • Cart
  • Join or Log In
  • Search

Main navigation

  • About Us
  • Membership
  • Books & Press
  • USNI News
  • Proceedings
  • Naval History
  • Archives
  • Events
  • Donate
USNI Logo USNI Logo USNI Logo USNI 150th Anniversary
Donate
  • Cart
  • Join or Log In
  • Search

Main navigation (Sticky)

  • About Us
  • Membership
  • Books & Press
  • USNI News
  • Proceedings
  • Naval History
  • Archives
  • Events
  • Donate

Sub Menu

  • Essay Contests
    • About Essay Contests
  • Current Issue
  • Subscribe to Naval History
    • Naval History Digital Subscription
    • Renew Your Subscription
  • Naval History Blog
  • Submisison Guidelines
  • Contact Naval History
    • Media Inquiries
  • All Issues
POTP Hero MJ23

Sub Menu

  • Essay Contests
    • About Essay Contests
  • Current Issue
  • Subscribe to Naval History
    • Naval History Digital Subscription
    • Renew Your Subscription
  • Naval History Blog
  • Submisison Guidelines
  • Contact Naval History
    • Media Inquiries
  • All Issues

Pieces of the Past

June 2023
Naval History Magazine
Pieces of the Past
View Issue
Comments
POTP 2 MJ23

Few things provide a more pristine snapshot of a particular decade or era than its ephemera. Flip through an old magazine from the 1950s, and what is the most simultaneously fascinating and amusing part of it? The advertisements—irresistibly retro and unintentionally funny, reflective of long-gone mindsets and very different times from our own. (You get the same effect from ancient TV commercials or those hilarious, admonishing filmstrips they used to show kids in school.) Another category of ephemeral material stirs up similar feelings of bemused wonderment; witness these public-service pamphlets that evoke a troubled and challenging chapter in the saga of the U.S. Navy—the late 1960s and early ’70s.

The service at that time was, in a sense, a collateral victim of the Zeitgeist: the explosion of the ’60s drug culture, the unrest on the home front amid a protracted overseas conflict, rising levels of angst and cynicism, and a nagging sense that the nation was standing on quicksand. For the Navy, it was a rough stretch as it tried to stay the course through all the societal madness. And a change to Article 270, U.S. Navy Regulations, cracking down further on the possession of narcotics as their use became more widespread, prompted the Bureau of Naval Personnel to publish these colorful pamphlets in the late ’60s.

Now housed in the U.S. Naval Institute Archives, these little publications obviously address very serious concerns. Yet in every aspect—from the wild lettering to the nutty cartoons to the garish colors—they also serve as pure 100-percent time-capsule material. They vividly capture their specific psychedelic moment in time. And in their attempt (one guesses) to be “with it” and therefore relevant to their target audience, they also have the unintended side effect of coming off a little bit moonbat crazy—albeit in a groovy kind of way.

Thankfully, of course, the Navy weathered the 1960s–70s storm and emerged from it stronger and more capable of dealing with such issues. But these relics of those difficult days serve to remind us of how even the most throwaway-seeming object can become a treasured cultural artifact—a window into yesteryear.

—Eric Mills

POTP2 MJ23
U.S. Naval Institute Archives

Related Articles

calendar
NH Pieces of the Past

Pieces of the Past

April 2023
There are naval artists, and then there are Navy artists—painters who ply their talents in an official capacity while in uniform.
potp jf23 hero
NH Pieces of the Past

Pieces of the Past

February 2023
Throughout history, naval leaders have been honored on coins and commemorative medallions intended for collectors. A few have even risen to rule their nations.
Japanese submarine
NH Pieces of the Past

Pieces of the Past

December 2022
The National Museum of American History has several artifacts from the Imperial Japanese Navy’s 7 December 1941 surprise attack on Pearl Harbor.

Quicklinks

Footer menu

  • About the Naval Institute
  • Books & Press
  • Naval History Magazine
  • USNI News
  • Proceedings
  • Oral Histories
  • Events
  • Naval Institute Foundation
  • Photos & Historical Prints
  • Advertise With Us
  • Naval Institute Archives

Receive the Newsletter

Sign up to get updates about new releases and event invitations.

Sign Up Now
Example NewsletterPrivacy Policy
USNI Logo White
Copyright © 2023 U.S. Naval Institute Privacy PolicyTerms of UseContact UsAdvertise With UsFAQContent LicenseMedia Inquiries
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
Powered by Unleashed Technologies
×

You've read 1 out of 5 free articles of Naval History this month.

Non-subscribers can read five free Naval History articles per month. Subscribe now and never hit a limit.